Planning a Digital Transformation: KSA Vision 2030
No matter what kind of Digital Transformation an organization has in its sights, customer need to be at the forefront of the strategy. New technology, data-processing, and analytical skills need to be created along the entire B2B Pipeline. Consumers are no longer prepared to accept untimely and mediocre relationships; they expect your organization to just “get it”. Organizations that fail to understand these expectations and fail to react to them will face Digital Darwinism, a phenomenon where technology and society are evolving faster than organizations can adapt. This evolution using the correct platform, such as Salesforce, enables organizations to understand, react, and predict trends leading to a brave new world of trailblazing.
To clarify, Digital Transformation does not necessarily change how your organization uses technology, it changes how you effectively do business with technology. Consider it as a continuous journey during which you will introduce new digital products, more distribution channels for promotion and delivery, alternative supply chain and sales platforms, and new customer communication standards and endpoints. This is exactly what Salesforce and HubSpot were designed to do.
With regard to the KSA’s Digital Transformation, the defining success factor will be in using the correct technology in the right way. In my opinion, Salesforce and HubSpot provides the best core digital transformation tools on the market to achieve this.
Ultimately, whichever tool you use, planning is essential, and like all journeys, you will need a roadmap. At Cetrix Cloud Services, we believe that the creation of a roadmap is the first step towards Digital Transformation. Within it lies the understanding of which elements of your business need to be Digitally Transformed, and how these changes can be achieved. Thankfully, we at Cetrix Cloud Services have an experienced, forward-looking team who are highly skilled in this Digital Transformation journey.
We hear a lot of buzzwords about Predictive Analytics, MarTech, Technology Stacking, and Digital Process Automation. How are these related to Digital Transformation and the goals of Vision 2030?
As Vision 2030 covers multiple aspects of KSA life, many of these will be business-led, and will link directly to technology and the benefits it can offer. Digital Transformation has a key role to play in this vision, and the KSA, as already very-highly digitally connected is ideally placed for this. As the country leverages its enviable position to transform its future, these various concepts, namely these buzzwords, will increasingly be more important.
The question as to why are they so important is an entire topic of its own. Briefly though, they are important because today’s customers approach the marketplace from a different direction which has created a paradigm shift in the way customers now make buying decisions, and how they engage with organizations. For example, customers are increasingly less responsive to direct sales marketing such as emails and adverts. More often, their sales journey starts online in the domain of marketing, education and in proposing solutions to their problems. Customers expect a seamless, highly personalized and engaging buying experience throughout the entire journey, and buyers may bee much further down the path before they even engage with yourselves.
Understanding this change in behavior and expectations, particularly in the use of aligned online and mobile channels, is the critical starting point for organizations in KSA. By using Predictive Analytics, MarTech, Technology Stacking, and Digital Process Automation, companies can ensure that they are equipped to adapt to this new paradigm shift in customer engagement.
So, to be clear, Predictive Analytics, MarTech, Technology Stacking, and Digital Process Automation are the set of aligned tools that your organization needs to understand what online customers are in need of. Consider these concepts as spokes in a wheel; all the spokes are essential for the wheel to turn. In the case of Digital Transformation, when harmonized, the spokes will all be essential for the KSA to provide its youth with the digital skills and infrastructure to unleash their potential and achieve their dreams.
Looking forward, we at Cetrix predict that all of these methodologies, such as Technology Stacking, will be brought to the forefront of trending in the near future. Technology Stacking refers to the technological ‘skeleton’ on which your IT systems sit. It supports all your organization’s frameworks, languages, and software products that your IT business relies on. These range from mechanisms such as data collection, data analysis and prediction, to sales pipeline management and accounting. Furthermore, Stacking directly affects the scalability, flexibility and success of your organization, and it also helps to highlight your organization’s weaknesses. It goes without saying that I believe that getting it right needs an experienced advisor such as Cetrix.
Digital Process Automation is another buzzword which I am reading a lot about lately. We believe that Predictive Prospecting is a key aspect to business agility, and we foresee it becoming increasingly essential to your future. Being able to quickly, easily and continuously identify your best leads, learn about your prospects, and tweaking how you leverage this knowledge will be an intrinsic key to your success.
What exactly does “future-proofing” an application mean? And why is it a necessity for achieving business sustainability?
Both the pace of change within technology, and customers’ changing behavior and expectations have impacted how organizations do business, and how they can continue to be sustainable. To meet these new challenges, organizations must be able to accommodate customer demands whilst being able to anticipate and react to future trends and innovation. Your organization must also achieve this in a timely manner; it is no good just reacting. I believe that this is one of the most important factors facing businesses in the mid-term future. How organizations view business sustainability will be reflected in their ability to dominate their competitors.
